Sushmita Balasubramaniam

In today’s experience era, the majority of CEOs believe customer-centricity is essential for driving business growth. However, there is still a big gap between ambition and reality, while nearly all CEOs in India see the need to become customer-centric,...

Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus...