Sushmita Balasubramaniam
Retail
Amazon, D-Mart top brands in customer experience: Kantar Survey
In today’s experience era, the majority of CEOs believe customer-centricity is essential for driving business growth. However, there is still a big gap between ambition and reality, while nearly all CEOs in India see the need to become customer-centric,...
Research
Kantar study to track shopper sentiment, its impact on consumption
Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus...
- Advertisement -
Latest News
Hisense India appoints Nipun Kaicker as Director – Go To Market (GTM)
In his new role, Kaicker will lead GTM initiatives to increase Hisense India’s visibility among consumers and improve brand...
- Advertisement -
