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Scent of Success: 5 winning strategies perfume retailers adopt

From utilising advanced technology to embracing rich cultural heritage, here are some strategies adopted by perfume retailers around the world Bengaluru: Perfumers constantly seek innovative ways to captivate consumers and establish a strong retail presence. As the fragrance industry evolves, adopting...

Scent of success: What’s driving the growth of India’s fragrance market

Indian fragrance sector has grown 11% in the last two years fuelled by several factors… Bengaluru: The Indian fragrance industry is growing at a massive pace. A surge of homegrown niche fragrance brands such as Bombay Perfumery, Ajmal Perfumes, Isak and...
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Birla’s daughter Ananya announces new beauty and cosmetics venture

Stating that the brands are built for the new age, Birla added that they will challenge conventions and redefine...
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