T krishnakumar

Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. Accordingly, the company under its master brand Minute Maid, introduced two new products which claim to deliver some...

Beverage major Coca-Cola's long-term investment plans in India remain intact despite coronavirus-induced economic turbulence, a key company executive said. Accordingly, the beverage major is expected to complete the earlier announced US$ 5 billion investment this year for creation of retail...

Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major's local arm manufactures...

Aiming to double its sales in the next five years, Coca-Cola India has initiated a strategy to take its brands to people in semi-urban and rural markets in local languages for better penetration and began the journey with Bengali. According...

Global beverages major Coca-Cola's India and South West Asia business unit on Tuesday announced major changes in its leadership team with Sarvita Sethi appointed the Vice President for 'M&A (mergers and acquisitions) and new ventures'.Seth was previously the Vice...

Beverages major Coca-Cola India on Friday expanded its Minute Maid product range by launching a grape fruit based sparkling drink branded as Colour, said a top company official.People in Tamil Nadu towns and villages used to call soft drink...

Coca-Cola India, has announced the appointment of Asha Sekhar as its Vice President & Chief Digital Officer, India and South West Asia.In this newly created leadership role, which focuses on the company’s journey towards digital transformation, Sekhar will build...

Coca-Cola India, one of the country’s leading beverage companies, has announced its entry into new categories of Enhanced Hydration and Nutritious Dilutables with the launch of Aquarius GLUCOCHARGE and Minute Maid Vitingo. The new products are in-line with the...

Beverages major Coca-Cola plans to take its Indian softdrink brand Thums Up to neighbouring markets, including Pakistan, Sri Lanka, Nepal, besides ASEAN countries, a top company official said.According to a PTI report: Coca-Cola has already introduced the brand Thums...

Looking at expanding its regional footprints in India, beverages major Coca-Cola is planning to introduce ethnic drinks and fruit juices with an aim to localise two-third of its product portfolio over the next few years."The idea is that over...