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Tailor & Circus

How Tailor & Circus redefined the innerwear market in India

The brand has experienced a threefold increase in revenue on a year-on-year basis, and its customer base has also tripledBengaluru: Since its inception, Tailor & Circus has remained true to its vision of designing extremely comfortable innerwear for men...

The rewards of customer retention in e-commerce

Here's why experts favour customer retention over acquisition in online commerceNew Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...

Product is key to customer delight: Experts at India D2C Summit 2023

Experts at the India D2C Summit & Awards 2023 discussed on the importance of focusing on various aspects of product, from innovation to delivery Mumbai: An unwavering focus on product is key for the growth of D2C businesses, said heads...

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a shirt or a trouser at a retail outlet. On the way to the billing counter,...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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