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Indian market warms up to stylish sweatshirts and hoodies

Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...

T-Shirts: Bringing in casual style & comfort to the traditional Indian shirts market

Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting to formal dressing. Then in came Friday dressing and changed the way Indians dressed, creating a market demand for...

T-shirt brand Tantra eyes expansion in Tier I & II cities

Tantra (India-on-a-tshirt), is a pioneering start-up t-shirt brand of India, created out of the desire to express creativity via the youth of the subcontinent.The original brief for the label was to convey the life and times of the brown...

Tantra Introduces Modi T-shirt Collection

Tantra known for its whacky, off-beat and humorous slogan t-shirts have developed a collection mirroring some of Indian prime minister, Narendera Modi’s popular projects, mantras and sayings.The current Indian prime minister is voted as an icon by the masses...

Tantra Tees Launches its first online store

T-shirts brand Tantra, in association with a Mumbai-based internet retail company, Assets World, has launched TantraUniverse.com, an online store where users can buy Tantra t-shirts. Net Assets is the exclusive global online distributor for Tantra t-shirts. While Net...
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HUL Board approves demerger of ice cream business into an independent listed entity

The existing shareholders of HUL will receive shares in the new entity in proportion to their shareholding in HULNew...
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