Tanushri Biyani

Launched in the last one and a half years, these D2C brands are rapidly gaining popularity owing to their strong brand philosophy.IndiaRetailing Insights: As a new D2C brand, one has the unique advantage of directly engaging with customers, building...

Accessorising has always been a very important part of fashion. Belts, bags, shoes and jewellery add incredible value to a person’s look apart from helping underline individualistic style. As Indian consumers and their fashion sensitivities evolve, the demand for...

The influence of western culture in India has set a wave for a growing sense of fashion among Indian women. Thanks to the increased penetration of technology, awareness about latest fashion trends across the globe is available within a...