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Starbucks celebrates 150 years of its JV partnership with Tata Group in India

Tata Starbucks celebrates 150 years of its JV partner in India, the Tata Group, in its sixth year of the business partnership. This partnership exemplifies a perfect synergy of corporate and ethical values and a quest for excellence that...

Starbucks to sell tepid Tazo tea brand to Unilever for US $384 million

Coffee shop chain Starbucks said on Thursday it will sell its Tazo tea brand to Unilever for $384m to focus on its Teavana line, amid disappointing quarterly results. “With our growth strategy for premium tea exclusively focused on Teavana, we...

Starbucks to close all Teavana stores worldwide

Starbucks has announced that it is closing all 379 of its Teavana stores by spring 2018 as they have been underperforming. These Teavana outlets are primarily based in malls across the country. The move will impact 3,300 workers. "Following a...

Teavana ready-to-drink craft iced teas begin shipping to select markets

Starting today (February 13), customers will have a new way to enjoy Teavana tea. Starbucks, in partnership with Anheuser-Busch, will begin shipping ready-to-drink premium Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri....

Teavana to double tea sales in India: Tata Starbucks

With its coffee beverage business already at peak, global coffeehouse chain Tata Starbucks aims to double tea beverage sales with the launch of its global flagship tea brand "Teavana" in the country, says the company's chief executive. "We do believe...

Starbucks introduces tea brand Teavana in India

Global coffeehouse chain Starbucks on Wednesday introduced tea as a core offering in 88 stores in the country under the brand Teavana. "We had nine teas on offer and are doubling that with the launch of Teavana speciality teas. We...

Starbucks aims to go cashless with upcoming app; plans to introduce new tea brand soon

The world’s biggest coffee chain, Starbucks, will be introducing its mobile payment and loyalty app in India in the next quarter as the country moves towards a cashless economy owning to demonetization of Rs 500 and Rs 1000 notes. The app...
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Digital Icon : Amarinder Dhaliwal

Amarinder Dhaliwal, Chief Product Officer at IndiaMART, is an entrepreneur and an avid adventurer. He finds joy in various...
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