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Companies need to begin digital transformation now to survive in the new world

Amid the slow recovery of COVID-19, it may be tempting for companies to stick with what is comfortable and delay ambitious digital transformation projects until more stable times. However, leading data and analytics company GlobalData notes that this would...

New Retail: A Game changer in the retail fraternity and a boon to the new tech-savvy customers

A lucid vision of how technology could impact the retail landscape in the near future was visible when both online and offline retailers started embracing the meaningful improvements technology was bringing in. The progress of the digital native population...

The impact of technology on purchase lifecycles

Technology in today’s day and age has come to become the most integral element in influencing customers’ choices especially when it comes to retail products such as clothing. New-age technology along with existing knowledge of consumer psychology is being...

Technology: Knight in shining armour for retail businesses

The Indian retail industry is considered one of the fastest growing industries in the world and technology has emerged as a helping hand to the industry. India is expected to become the world’s third largest consumer economy, reaching US$...

How technology has helped retail gain advantage

The implementation of technology within the retail space is shaping how consumers interact with brands. A number of technology trends over the past five years have dramatically altered the retail landscape. Today, consumers have become increasingly savvy at taking more...

Unlocking the potential of video surveillance data for retailers

Companies worldwide, including retailers, record millions of hours of video footage at their stores every single minute. In fact, video surveillance data is one of the most significant drivers of the explosive growth in global datasphere. However, many of the...

Technology advancements to set the retail ball rolling

Retail is certainly a cut-throat industry that is progressing at a break-neck speed as retailers are slowly discovering the beauty of amalgamating technology and retail know-how’s. Yet, this wasn’t always the case as technology was once seen as a...

How technology-driven is retail?

Today, another round of technological possibilities are coming to the fro, enabling retailers to make fundamental changes to their operations. A lot of it involves a new approach based on technology The Indian retail industry has been struggling with a...

Rise of mobile retail in India’s digital age: App Annie Report

The  rapid deployment of mobile telecommunications infrastructure and emergence of sub-$100 smartphones has triggered a wave of mobile-led economic development India.The country’s mobile phone subscriber base recently surpassed one billion, highlighting the staggering potential of mobile technology. The use of...

5 technologies that Indian retailers must adopt from the West

It's all about the consumers, silly! Technology is revolutionizing the way shoppers select their merchandise in a store. Be it smart fitting rooms which give suggestions based on customer's preferences or be it iPads in store that allow customers to...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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