Tejaswini Nigam

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit vendor to a department store. As long as retail and competition among retailers exist, visual...

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...