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The Beer Cafe

The Beer Café introduces augmented reality via Blippar app

The Beer Café, one of India’s leading alco-bev service chain, has associated with London-based Blippar, an image recognition and augmented reality platform, to help its consumers know their beer better. Using Blippar App, one can turn any static bottle ON,...

IRF 2014 + inloyal Rewards Program: a unique marketing-cum-engagement initiative like never before!

Loyalty programs are pretty common to retail businesses and most of us have dealt with them at some point of our consumption-driven lifestyle. When India Retail Forum 2014 was announced, we, at inloyal, were excited for we had heard...

Chef Sabyasachi Gorai Designs Menu for The Beer Cafe

The Beer Café,India's largest beer chain, has introduced an impressive food menu at its flagship outlet The Beer Café- BIGGIE in Connaught Place, Delhi. Designed by renowned chef Sabyasachi Gorai, it offers fresh, local ingredients and simple fuss-free dishes,...

The Beer Café Announces Appointment of Tarun Jain as COO

The Beer Café, promoted by BTB Marketing appointed Tarun Jain as its Chief Operating Officer (COO). In his new role as The Beer Café’s first COO, Jain will oversee day-to day operations and ensure alignment with competitive strategies at...

Rahul Singh, Founder & CEO, The Beer Cafe

India's first PYOB (Pour Your Own Beer), The Beer Cafe boasts of being the only beer cafe chain in India to offer the largest variety of beer. With 7 operational outlets in a year and 10 more to open...

The Beer Cafe Opens Flagship Outlet ‘BIGGIE’ in Connaught Place, New Delhi

The Beer Café has opened its flagship outlet "Biggie"  in Connaught Place, Delhi. The outlet has 16 beer chillers double decked which chill more than 3,200 bottles at any given time. There is a draught Beer Wall where patrons...

The Beer Café to debut at Ambience Mall, Vasant Kunj

The Beer Café, touted as India's first self-service beer café, will be opening on October 25 at Ambience Mall, Vasant Kunj. The café will be spread over an area of 3,000 sq.ft. "The Beer Café is the first of...
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