The House of Anita Dongre

India’s evolving women’s ethnic wear market to grow to Rs 1,26,210 crore

Rosy Ngaihte Sharma - March 7, 2019

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to don ethnic wear on occasions, festivals and weddings.The growth in the Indian ethnic wear market...

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