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The Mobile Store

Franchising model of retail continues to shine despite economic slowdown

You’ve opened a store and have established a clientele. You’re making profits, investing in the correct technology and attracting more consumers – growing much more than anticipated in the first month. Now you must expand, but is sole proprietorship...

O To O: What does it take to win the Omnichannel war

The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...

Integrated Retail Strategy: Retail Customer Experience

This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...

Is data the new currency?

Data is an extremely encashable and easy to liquidate asset, making it the most dependable strength for the retail industry in current times…“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran.Data is...

Meheriar Patel, CTO and VP-IT, The Mobile Store, Essar Retail

With over 22 years of core business IT experience, Meheriar Patel is adept at successfully delivering organizational Information Technology and change management solutions. His responsibilities include IT leadership, innovation and adoption across multiple technologies with planned business benefits. From heading...

Paytm processes sales of Rs 220 crore at retail partner outlets

Digital payments platform Paytm said it has processed sales of over Rs 220 crore at retail partner outlets during its four-day campaign. The Alibaba-backed company registered three-time surge in payment transactions across offline partner stores during its 12/12 Cashfree Festival,...

Images Retail Technology Awards honours efforts of retail and technology fraternity

The Images Retail Technology Awards (IRTA) which was held in Mumbai last night celebrated some of India’s most outstanding achievements for implementing technologies in retail and honoured excellence in technology deployment. Images Retail Technology Awards (IRTA) is a catalyst for...

Witness the meteoric rise of e-tail: the opportunities & the threats at IRF 2014

The Indian e-tailing market has witnessed a meteoric rise in the last few years. There can be no two opinions on the fact that e-tailing is going through an unprecedented phase of growth, with e-tailers dominating news headlines on...

Customer loyalty programmes get Bigger

Retailers have always used various strategies – loyalty schemes, bonuses, exclusive memberships and free holidays – to attract new customers and retain existing ones. The growing competition in retail, though, has also seen the emergence of niche companies that...

Striving to reward customer ‘Loylty’

Founded in 2006, Loylty Rewardz offers services in all activities related to the development and management of consumer loyalty, data intelligence and direct marketing communication. Speaking exclusively to IndiaRetailing, Bijaei Jayaraj, founder & chief executive officer of Loylty Rewardz...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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