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The Retail Doctor

Retail

Shop Windows That Stop: The art of Visual Merchandising

Zainab S. Kazi -
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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