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TNS India

The New Shop makes a bold bet on its franchise model

The New Shop's franchise model is inspired by leading global convenience retail and QSR model such as McDonald's, Subway, 7-Eleven, The UPS Store, and Dunkin' that have built a strong brand and established operations procedures that can be replicated...

How can consumer brands cater to mobile-happy Indian Millennials?

Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or...
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Digital Icon : Samrat Banerjee

Samrat, a Computer Science Engineering graduate from Jadavpur University, began his career at ITC Ltd. in 1996. After seven...
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