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Tom Pecheux

Nail Business in India: Growth and development

In India, the nail business is growing by leaps and bounds. An estimated size of Rs51 billion ($950 million), the Indian beauty and cosmetic market has expanded manifold to include the nail category. With a marked increase in nail...

Estée Lauder’s New Pure Color Envy Sculpting Lipstick

Says, Tom Pecheux, Creative Makeup Director of the brand, "Sexy, confident and powerful, that’s what lipstick does for women." Hence, unleashing the true desire of a woman for intensifying lips, Estée Lauder has introduced new Pure Color Envy Sculpting...

True vision by Estée Lauder

American luxury cosmetic brand, Estée Lauder is adding new facets to its Pure Color brand in March, with two reformulated lipstick lines and a new nail polish range designed by Tom Pecheux, the brand’s creative makeup director.The first, Pure...

Supermodel Liu Wen to launch Estee Lauder’s new collection

American luxury cosmetics and skincare brand, Estee Lauder, has signed on Chinese supermodel, Liu Wen, as its global spokesmodel to launch its new limited edition Pure Color make-up collection. Tom Pecheux, Creative Make-up Director, Estee Lauder, has created the...

Estée Lauder at the New York Fashion Week

Estée Lauder brand has sponsored the beauty look (make-up and nails) at the New York Fashion Week for the first time in the brand's 64 year history. Estée Lauder sponsored the Derek Lam fall 2010 runway show on February...
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By December 2026, The Souled Store expects to have about 200 stores: Co-Founder Harsh Lal

Harsh Lal, co-founder of The Souled Store, shares insights into the brand’s journey, design strategies, plans for both online...
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