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Trade Marketing

Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?

When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...
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Digital Icon : Rajesh Kadam

Rajesh Kadam, CEO of Inc.5 Shoes, leads with vision in the footwear industry. His strategic approach has driven both...
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