Trade Marketing

Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?

Ankur Shiv Bhandari - October 4, 2016

When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...

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Latest News

Food ServicePTI - July 16, 2024

Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...

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E-Commerce

Amazon India announces new product ranges, deals for Prime Day 2024

PTI - July 16, 2024

Food & Beverage

Varun Beverages to set up production units for PepsiCo’s snacks brand in Zimbabwe, Zambia

PTI - July 16, 2024

FMCG

Jamshyd N Godrej, Smita Crishna, others buy stake in Godrej Consumer for Rs 1,645 cr

PTI - July 16, 2024

Consumer Durables & IT

HUL to sell water purification business Pureit to AO Smith India

PTI - July 16, 2024

Technology

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