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5 Pillars of Customer Retention

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...

E-commerce cos focus on transparency, good shopping experience to foster consumer trust: Experts

Big e-commerce players like Amazon use advanced AI/ML (Artificial Intelligence/Machine Learning) to combat fake reviewsNew Delhi: The success of India's thriving e-commerce sector is driven by consumer trust, experts said on Wednesday, while stressing the importance of transparency, data...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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