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Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western wear is a clothing style derived from 19th century American old west region. It broadly comprises jeans, t-shirts and jackets...

Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant According to Ernst and Young’s...