In Focus
Top five virtual fashion influencers to follow in 2023
Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive
Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...
Economy
Twitter closes offices in Delhi, Mumbai; staff asked to work from home
PTI -
The closure of the two offices in key locations comes as the platform has initiated a massive cost cutting drive globallyNew Delhi:Â Amid layoffs and a severe cost-cutting, Twitter has closed offices in Delhi and Mumbai and asked staff to...
Retail
Spike in online transactions crash Paytm's app
Users of e-payments company Paytm on Tuesday faced difficulties in transacting through the app which the company said was due to some "technical" error.
"We are facing some technical issues. We will have it resolved shortly so please try again...
Food
Social and digital marketing strategies for restaurants
Social media has shaped an entirely new paradigm in developing customer engagement. This is especially true in the case of the restaurant industry where social media helps in acquiring and interacting with the customers in real time.
Over the years...
Research
Twitter becomes a go-to-platform for Diwali deals, discount hunt: Study
An increasing number of people are now turning to microblogging platform Twitter to discover Diwali deals and discounts by various brands, a trend that presents a huge opportunity for companies to interact with consumers, says a Twitter and TNS...
Retail
Twitter ropes in PepsiCo CFO Hugh Johnston
Twitter has roped in PepsiCo's chief financial officer Hugh Johnston to its board.
Hugh Johnston has served as PepsiCo Inc's CFO since 2010. The 54-year-old executive also serves as vice chairman of the food and beverage company.
Twitter Inc also disclosed...
Retail
Is Social Media Marketing Delivering Great Results?
Social media marketing is an essential tool in the arsenal of any successful digital marketer. But despite the hype and the cash spent on it, is it really giving a fillip to sales? Is it in real world scenario...
Common
Elin Hansen on Driving the Next-generation of Marketing Through Mobile+Social
Master Classes Pre - IRF exclusive knowledge series took place on September 16, 2014. In the second session of Master Class Series Elin Hansen, Web Development, Social Media and SEO expert shared his views on Driving the Next-Generation of...
Progressive Grocer
Turning Customers into Loyal Brand Advocates
By taking the right steps, grocers can expect to see increased sales and repeat customers well into the new year.Grocers need to transform their customers into active brand advocates who will sing their praises to friends and family. By...
Retail
Samsonite initiates new marketing strategy through online medium
Leading luggage manufacturer Samsonite has launched its campaign ‘Step Out with Harsha’ in order to build its brand image in the online media. This according to Samsonite will not only capture the online space but also create a buzz...
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Latest News
Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks
Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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