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Many retailers are overlooking the huge potential of transforming their online stores into entertainment destinations by integrating social media, according to a new report retail analyst Verdict. It reveals that although e-commerce and social media are separate entities for...

LVMH-owned cosmetic brand, Make-Up Forever, has set up its first make-up studio at Sephora , the leading global beauty retailer and also a part of Group LVMH. Make-Up Forever will further expand in Sephora outlets in Vegas and California....

The fast growth of digital media has amplified the potential of modern retailers to gain momentum in pushing brand building and consumption of their respective products among younger consumers. Opportunities in online brand building are particularly important to understand,...