V L Rajesh
Food
Retail costs involved in brand building
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...
Food
ITC to add 7 Fabelle boutiques in 15 months
FMCG major ITC plans to add six-seven boutiques of luxury chocolate brand Fabelle at its hotels over the next 15 months.
"We have forayed in the luxury chocolate segment with Fabelle brand. Over the next 15 months, we plan to...
Food
FMCG major ITC to invest Rs 4,000 crore in 9 new plants
FMCG major ITC will invest Rs 4,000 crore over the next two-three years to set up eight to nine factories across the country for manufacturing of food products.
"We plan to put eight-nine massive factories over the next two-three years...
Progressive Grocer
ITC to launch first dairy product 'Aashirvaad Ghee' on Diwali
Aashirvaad ghee will make its debut this Diwali as ITC reportedly plans to enter the dairy segment. Extending the product range of its biggest non-cigarette brand, the company is looking to replicate the success it achieved in the unorganised...
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Latest News
Paytm arm approves sale of stake in Japanese firm Paypay valued around Rs 2,000 cr
Paytm holds a 7.2% stake in PayPay Corporation.New Delhi: Fintech firm One97 Communications, which owns the Paytm brand, has...
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