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Van Heusen

Discounted price equals discounted brand value?

Rakesh Kumar, a Delhi-based software engineer, is a happy man. Last week, he paid a visit to home town Agra and decided to pick up some apparel for his wife. Interestingly, he ended up shopping for self as well....

Arvind Brands to bring global brands

Apparel maker Arvind Brands is planning to expand its offerings by introducing more international brands this year, besides ramping up its retail presence across the country.The company said the initiatives are part of the Rs 400 crore investment plan...

Van Heusen launches woman collection

Van Heusen, the leading premium lifestyle brand, has launched three women collections this summer — indigo & white collection, fuchsia & black collection and formal collections.Under the indigo & white collection, the brand offers tops, shirts and knits that...

Inside Kanpur, the Manchester of India

At a time when the risk-taking urge of organised Indian retail has dropped to unprecedented levels, thanks to poor sentiments, efforts to boost sales by offering heavy discounts are also failing to attract ‘potential’ buyers. However, this has ultimately...

Aditya Birla Nuvo plans 150 new stores at city centres

Aditya Birla Nuvo, a part of the Aditya Birla Group, plans to rejig its apparel business by opening 150 new stores at city centres, where footfall is higher, after closing 30 unviable stores, a top company official has said.The...

Van Heusen launches its largest exclusive store in Chennai

Van Heusen, the leading premium lifestyle brand, has launched its biggest ever exclusive store in Chennai on R K Salai, Mylapore. Spread over 5000 square feet, the newly launched store is spanned across four floors.The store offers the entire...

Van Heusen re-negotiating rentals

Madura Garments’ premium formal-wear brand Van Heusen plans to capitalise on prevailing low rentals and set up more stores, according to media reports.The company is reportedly re-negotiating rentals between 20-40 per cent for all its 55 exclusive stores, and...

Donear plans 200 speciality retail stores by ’09 end

Donear, the flagship apparel brand of Mumbai-based textile major Donear Industries Ltd, is planning to open around 200 speciality retail stores for wrinkle-free cotton in the country by the end of this year, reports ET.“These stores will come up...

IFF ’09 decodes surviving formula in slowdown

“In today's scenario, companies are generally re-looking at their marketing strategy and driving consumer demand. However, the most critical aspect is re-engineering the product itself. I firmly believe that if companies have profitable expansion plans, the resources are available,"...

IFF ’09 discusses retail expansion strategies

"Companies who can define their strategies well, will be the leaders in the long run," said Nikhil Chaturvedi, MD Provogue. He also stressed that India does not have recession but a lower growth rate or a rather negative growth...
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Phoenix Palladium, Mumbai welcomes 4 new brands

The newly launched brands include Lifestyle, Celio, Ecco, and San-Cha Tea Boutique Bengaluru: Phoenix Palladium Mall in Mumbai, operated by...
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