Vestcom International

Shelf talkers and other POP material are creating significant shopper experiences in a number of innovative ways.Today’s supermarket customers have an appetite for more information such as nutrition, alternative product usage ideas, product benefits and — most importantly —...

The advance of mobile technology – assisted, of course, by the ubiquitous iPhone App – has opened up a whole new world of solutions going way beyond mere SMS promotions to shoppers' cell phones. And U.S. grocers are embracing...