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Vicky Kaushal

Measuring the influencer effect

Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands? New Delhi: For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...

Celebrity photographer Rahul Jhangiani joins Drip Project as investor and creative advisor

As an investor and creative advisor, Jhangiani brings his artistic vision and vast industry experience to further elevate the brand's offerings Mumbai: Drip Project, an Indian jewellery brand has roped in renowned celebrity photographer Rahul Jhangiani to its team, the...
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RBI permits UPI transactions via prepaid payment instruments using third-party apps

A PPI issuer, in its capacity as a payment system provider, should not oonboardcustomers of any bank or any...
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