Vijay Parasuraman

Under its hyper-local strategy, beverage major Coca-Cola India on Monday launched ‘Spiced Buttermilk', under its dairy brand ‘VIO'. The company intends to gain more market share in India by developing region-specific localised products that suits the majority's palate. On the idea...

Taking another step towards its commitment to provide an array of healthy and nutritious beverage choices to consumers, Coca-Cola India expanded its portfolio of Minute Maid by launching Minute Maid Smoothie, a delicious snack that combines the ‘Power of...

Coca-Cola India, one of the country’s leading beverage companies, has announced the launch of Thums Up Charged No Sugar, the company’s first home-grown beverage to be offered in a no sugar variant with the same strong taste and extra...

Beverages major Coca-Cola India expects its softdrink Thums Up to be a US $1 billion brand in the next two years and is adding variants to the home-grown product. With the introduction of ‘Thums Up Charged’, the company on Tuesday...