Virtual reality

Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company’s technology investments, strategy and focus areasNew Delhi: With over 17 years of experience, Suman Guha is a seasoned technology leader with experience in developing...

The 2020-founded beauty and wellness brand’s CEO speaks on the plans, international expansions and the right integration of technology New Delhi: Skincare D2C brand Earthraga keeps exploring new channels and technologies like augmented reality (AR) and virtual reality (VR) to...

Gopal Asthana, Chief Executive Officer, Tata CLiQ on the brand’s strategies, approach to technology, personalisation, sustainability and moreFashion & Lifestyle e-commerce platform Tata CLiQ by Tata Group has come a long way since it started in 2016 as a...

Network expansion, a strong uptick in demand for premium brands, increasing traction for value brands in smaller cities and general elections will be among the key drivers for the retail sector, which is also moving from being just a...

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

The report elaborates on how metaverse-related technologies are reshaping the retail landscape and how brands and stores can drive sales in virtual worlds ‘Retail in the metaverse: Ready, set, engage’ report by technology consulting company Brillio elaborates on how metaverse-related...

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history By Sunil...

Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truthsToday, experiential design is a...

How beauty and personal care biggies are turning to technology to offer delightful, personalised and sustainable solutions and experiences and what’s driving this shift Bengaluru: Flipkart is launching a virtual try-on feature for beauty products. The Tata Group is planning...