Vitan
Food
From Kiranas to Corporates: The evolution of modern retail in India
Food & FMCG products in India were typically retailed in small individually or family-owned and operated stores located in villages, city neighborhoods, and large urban markets. Grocery stores (called Kirana stores locally) account for the bulk of food retail...
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Dairy FMCG trends 2025: What’s driving consumer demand and purchase decisions
Understanding the key trends driving consumer demand and purchase decisions becomes critical for dairy brands to stay relevant and...
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