Wal-Mart

“Sale, Sale, Sale” – the magic mantra that is used by retailers all over the world. Sale is the remedy for liquidating excessive inventory and boosting falling sales. The slash in selling price, which is music to consumers’ ears,...

Indian retailers are upbeat once again as consumption picks up indicating more money coming in to the hands of customers. Researchers say that private consumption continues to grow at double digit - Rs18 trillion projected for 2010 and that...

With a presence in over 30 cities in India, McDonald's, one of the largest fast food chains of the world, has sketched a drastic expansion plan for the current financial year in the country. According to Amit Jatia, joint...

The brand of ITC, Wills Lifestyle has positioned and established itself as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills...

With sportswear now setting the trend for fashion footwear, sportswear brands are gradually witnessing a transformation into lifestyle brands. Puma, one of the world’s leading sports and lifestyle brands, is synonymous with this evolution where sport merges with lifestyle....

Aditya Birla Retail Limited (ABRL), the retail arm of the Aditya Birla Group with 640 supermarkets and three hypermarkets at Baroda, Mysore and Aurangabad, is one of the major players in the modern retail space in India. With the...

The baby care category has taken a hit in recent months from scrimping parents. While customers are still willing to pay for the convenience of disposable diapers and wipes, nonessential extra lotions and other care products may not be...

It is a universal phenomenon. During a slowdown and rising unemployment, the priority is to save money; consumers necessarily become budget conscious and typically prefer products that are comparatively cheaper but signify value akin to their higher-priced counterparts. ...