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West Pioneer Properties (India) Pvt. Ltd.

Bin those banners and standees: It’s time to go digital

Digital. That’s the word that has quietly and sure-footedly crept into our lives. Everything around us is ‘digital’. The speedometer in our car, the weighing scale and even the wall clock! Digitization is taking over everything that’s traditional in...

Are retail and entertainment beyond separation?

From shopping destinations to entertainment centres and food destinations, shopping malls across the world are being looked upon as one stop destinations for a day’s outing. And this holds especially true in India. No mall today can afford to stand...

Support services and their connection to a mall's success

Imagine if malls had to charge shoppers money each time they wanted to use the cloak room or avail of the drinking water facility… the very thought of it is absurd? Things like a clean and accessible washroom, drinking...

Mall decor goes minimalistic

For a mall not to be visually appealing is unthinkable. That perhaps is one of the most important factors that differentiates one mall from the other considering the tenant mix, food and entertainment options remain more or less similar....
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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