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WhatsApp Commerce

WhatsApp: D2C’s favourite customer acquisition tool

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...
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An American or a British model doesn’t work in India. It must be an Indianized: Abhijeet Anand, AbCoffee

Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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