Wikka
Leaders Ink
The Invisible Influence: How Scent Marketing Shapes Brand Identity & Consumer Behaviour
Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...
Beauty & Wellness
Wikka Pure and Promising
For Rupal Shabnam Tyagi, the key attribute for beauty was purity. Regular visits to their family owned aromatic plantations and mango orchards led her to be interested in aromatherapy and study the subject. She shares with Salon India her...
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Latest News
Eat Better Co raises Rs 17 crore in pre-series A funding round
With the new funding, the retailer plans to expand its product line and double down on quick-commerce
Bengaluru: Jaipur-based snacking...
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