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WLS

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

Style that’s sustainable: Retailers slow down; rethink fast fashion

Enough is never enough, especially when it comes to clothes. Ask any woman and she shall bear testify to the same. Fast forward fashion is leading to consumers shopping to their heart’s content, but this comes with some risks...

ITC Wills Lifestyle goes 100 pc natural, launches new identity and direction

ITC Wills Lifestyle, on a journey of evolution has made the tectonic shift to 100 percent natural, and will now simply be called 'WLS'. WLS breaks ground as the first mainstream Indian apparel brand to embark on a journey of the...
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How D2C brand Put Simply is making waves in Indian skincare

For the financial year 2024-25, the brand has set a revenue target of Rs 2 crore Founded in 2022 by...
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