WOW Design
Food
Packaging Strategy: Applying the concept of ‘Power- Packed’ to YiPPee! ATTA noodles
WOW Design, a strategic brand design consultancy has associated with ITC for the packaging design for the new variant introduced for Sunfeast YiPPee noodles, ATTA noodles.
Sunfeast YiPPee! Noodles is the second most preferred ready-to-cook brand in India with 3...
Food
Brand Design Concept: How Amul parlours went from drab to fab
The Amul StoryAmul, one of India's most well-known dairy cooperatives, based at Anand in the state of Gujarat, India, was formed in 1946. Today, it is a brand managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which in turn is...
Food
Brand Design Concept: How London Dairy became the icing in India's premium ice cream segment
London Dairy, an international premium ice cream brand, had entered the Indian market with the aim of launching an exotic range of ice creams in the country. The brand is already present in 31 countries across the globe.
The premium...
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Digital Icon : Rakhee Yadav
Rakhee Yadav, a marketing professional with 13 years of experience in the food and beverages industry, is skilled in...
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