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Lenzing AG: Tailoring sustainable & environmentally responsible lifestyles

Lenzing AG, one of the largest wood-based fibre manufacturers of the world, has been promoting sustainable fashion in India for over a decade with its products TENCELâ„¢ and LENZINGâ„¢ ECOVEROâ„¢, all sustainable and environmentally responsible fibres.India is a young...

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a shirt or a trouser at a retail outlet. On the way to the billing counter,...

Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel

Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...
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Bata India aims expansion, to prioritise top 6 brands

The company's retail network now spans over 1,850 stores, including over 500 franchise stores, 650 plus sneaker studiosNew Delhi:...
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