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D2C fitness brand Boldfit plans to go offline, double revenues

The Pallav Bihani-promoted brand eyes opening 100 stores in the next four years and a slice of the burgeoning athleisure business in IndiaMumbai: D2C fitness company Boldfit will soon open offline stores and is currently working on firming up...

BIS framing quality standards for yoga equipment amid rising yoga popularity

The standard framed for 'yoga centre' specifies the service requirements for operations, benchmarking and infrastructure, including minimum qualification for yoga wellness instructors and staff of the yoga centreNew Delhi: Amid the growing popularity of yoga across the world, the...
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How Mohanlal Sons evolved into a dominant force in the Indian menswear sector

Over the last 143 years, Mohanlal Sons has become synonymous with excellence in men’s fashion, having catered to royalty,...
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