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Celebrity brands that failed to deliver a blockbuster performance

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

Yuvraj Singh enters fashion world for a cause

Cricketer Yuvraj Singh has forayed into the fashion industry by launching his brand YWC Fashion in collaboration with designers Shantanu and Nikhil. The cricket star says all the profits from his clothing line will be used for the betterment of...

Yuvraj Singh's 'YouWeCan' to foray into fashion

YouWeCan, a fund promoted by cricketer Yuvraj Singh will soon step into the fashion casualwear market by the label YWC (YouWeCan). Focussing on premium fashion, YWC has joined hands with Suditi Industries - the Mumbai based apparel maker which began...

YouWeCan Ventures invests in Black White Orange

Youwecan Ventures led by cricketer Yuvraj Singh has invested in Mumbai-based brand licensing start-up Black White Orange Brands for an undisclosed amount. Black White Orange Brands, founded by entrepreneur Bhavik Vora, provides merchandising solutions and offers services in retail, distribution,...

Yuvraj Singh to fund online start-ups in India

After a successful initiative to fight against cancer through YouWeCan, cricketer Yuvraj Singh has launched an investment company, YouWeCan Ventures Technology Llp, to support online start-ups, including e-commerce firms, and encourage young entrepreneurship. “Lots of young entrepreneurs had been approaching...

Yuvraj Singh & Bagforever Collaborate to launch ‘Youwecan Bagforever’ initiative at the 15th edition of India Fashion Forum 2015

India Fashion Forum (IFF 2015) was inaugurated yesterday at the Bombay Exhibition Centre, Goregaon (E). The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions. The highlight of the...

Yuvraj Singh & Bagforever Collaborate to launch ‘Youwecan Bagforever’ initiative at the 15th edition of India Fashion Forum 2015

India Fashion Forum (IFF 2015) was inaugurated yesterday at the Bombay Exhibition Centre, Goregaon (E). The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions. The highlight of the...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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