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Emami spent Rs 443 crore on ads, promos last fiscal

Indiaretailing Bureau - July 11, 2017

FMCG major Emami spent Rs 443 crore on advertising and promotions last fiscal despite demonetization, with over 27 brand ambassadors from Bollywood icons Amitabh Bachchan and Shah Rukh Khan to sports celebs endorsing its products. According to a PTI report:...

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