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Home truths: 5 reasons why fashion retailers are getting into decor

They have captured their customers' closets, and now they want a piece of their homes. Here's why fashion brands are eyeing the piece of India’s growing home décor market Bengaluru: In 2022, H&M brought H&M Home to India through a store-in-store...

Are department stores still relevant to malls?

Are department stores still the heroes in a mall? Do they still have a significant impact on the success of a shopping mall as they did at the peak of their popularity? We ask some leading shopping centre players New...

5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Ten brands trying to capitalize on the Barbie Mania

Discover the list of national and global retail brands that have come out with special Barbie: The Movie collections which should also be credited for keeping the Barbiecore buzz intact Bengaluru: Brand collaborations are nothing new, especially among fashion, beauty,...

These 5 brands spend the least on advertising

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

Rareism opens outlet at Oberoi Mall

Spanning 800 sq. ft., the store was launched on 10 July 2023 Mumbai: Oberoi Mall at Goregaon in Mumbai announced the launch of the latest outlet of women’s fashion brand Rareism at its premises. Spanning 800 sq. ft., the store opened...

Oberoi Mall gets a Chaayos

The latest Chaayos outlet is located at Oberoi Mall, Goregaon (east) in Mumbai, Maharashtra Mumbai: Oberoi Mall, Goregaon has announced the opening of the latest outlet of tea cafe chain, Chaayos at its premises. The 500 sq. ft. outlet is...

Ikea’s Ingka Centre to brand its India malls Lykli

The first shopping centre by the name Lykli is slated to open at Gurugram in 2025 New Delhi: Ingka Group, the parent company of Ikea, on Wednesday announced that it plans to brand its upcoming shopping centres in the country as Lykli. Ikea’s...

Zara’s success prompts Inditex to launch Pull&Bear, Bershka in India in 2024

Inditex Trent is looking for space in prominent malls in Mumbai and Delhi for both the brands New Delhi: Thirteen years after Zara entered India and stamped its authority on the country's fashion scene, Spain’s Inditex is now even more bullish...

Zara’s flagship Mumbai store reopens with a new look

Located at Phoenix Palladium Mall, Mumbai, the store incorporates several technological tools to offer customers an integrated experience with the brand's online platform Mumbai: Global fashion brand Zara reopened its store at Phoenix Palladium Mall, Mumbai, in a new avatar,...
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5 Fashion Brand Collabs No One Saw Coming In 2024

2024 has brought forth some of the most surprising fashion collaborations that have taken the social media by storm Bengaluru:...
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