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The ‘Dapper Man’ leads to rise of the occasion wear market in India

The rise in fashionable wear for men, along with increase in awareness related to dressing sense and looks, has propelled the participation of men in the fashion industry. These emerging fashion conscious men are expected to drive the occasion...

Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

Retail’s Twins: Fashion Accessories & Western Wear Are Inseparable

The influence of western culture in India has set a wave for a growing sense of fashion among Indian women. Thanks to the increased penetration of technology, awareness about latest fashion trends across the globe is available within a...

Western wear market makes up India’s new social fabric

Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western wear is a clothing style derived from 19th century American old west region. It broadly comprises jeans, t-shirts and jackets...

The changing definition of women’s formal wear in India

For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But with changing times, and changing demographic and psychographic profiles of Indian consumers, retailers are beginning to adapt to global...

Mafatlal Industries Ltd launches ‘Mohinee’ range for women

Mafatlal Industries Ltd. (MIL) has launched ‘Mohinee’ women’s wear fabrics. Mohinee will be focused to complete the wardrobe of a lady with all kinds of her fashion requirements.Priyavrata Mafatlal, CEO & ED, MIL stated that Mafatlal fabrics are extremely...

Responsibly Fashionable: An introduction to sustainability

Perceived as an alternative trend against fast fashion, ‘sustainable fashion’ or ‘eco-friendly’ fashion is the fastest growing design philosophy and trend across the globe today. The goal here is to create a system which can be supported indefinitely in...

Appetite for online retail sites among kids grows threefold

More children are taking to e-commerce sites for looking at products (and sometimes buying) as new research by cybersecurity firm Kaspersky has found that the interest of children in online shopping has more than tripled in the last 12...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...

The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...
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Chai Sutta Bar opens 2 outlets in Bengaluru

The newly launched CSB outlets are located at Kalyan Nagar and NagarbhaviBengaluru: Quick service restaurant (QSR) chain Chai Sutta...
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