Zomato

Social media offers restaureteurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instantAccording to Ernst and Young’s...

India is home to a largely youthful population, which is also among the highest contributors in terms of consumption, which makes this segment an important target for food service players.With 65% of its population under the age of 35,...

Paving the Way for Growth and ModernisationFacilitating Thought LeadershipApplauding Achievers, Innovators & Go-GettersThe seventh edition of Food and Grocery Forum India (FGFI) 2014 was all about ideas, innovations, growth strategies being adopted in Modern Trade, and discovering new opportunities...

Since the early days of civilisation, businesses have continued to grapple with one question: "How to create an experience for the consumer which the consumer will value and choose them over a competitor? " Leading fast food brands of...